The Marketers Rag

I had to send a email out today and I got a bit of perverse pleasure from writting it, basically we are in the situation where we are trying to convince a possible client to leave a big boy and become our client. Which enabel me in a very polit way to rip apart another SEO link building activity. Which mean I have the fantasic chance to write this lovely email:

I have search on yahoo for links to ###### that has been found in the last 3 months. It has returned 61 good results. Which I have then gone through manually, these are my findings.

Out of the 61 links 47 of them will not be counted in google for these reason (20 not Cached, 2 no live links, 3 the link had been removed, 8 were no followed, 2 javascript redirects, 5 errored and 5 were rejected as duplicates)

Out of the 15 links that did count 13 of them were rated as 0 in the google pagerank.

The two that had page rank were:

######

Which was a really nice PR 4 links page that had multiple links back to the site with good anchor text.

and

######
This was PR 2 blog roll link, this was pretty good to, should stand the test of time.

I did the same report on google to see what pages it had picked up in the last month and it returned 4 pages, not all linking, but google only reports 12 links in total (but as we all know google lies).

Press release:
I had a quick look at a press release related to the website and found that it had 9 pages in the google index, probable discredited by the duplicate filter.

######

I have seen little follow up news stories related to this, press releases are only really worth something if website pick them up and run stories about them. I saw one press type story when looking at the links:

######

This is the only useful news I could find connect to the site. I might have found more if I had increased the time period I was looking at.

Type of links built
Another thing that is worth noting is the manner in which the links have been built apart from the two mentioned above. 70% of the links built were from directories, mainly free low quality ones, 10% were from press release which got caught in the duplicate filter.

I hope this help anything else you need please give me a shout.

It's nice to look at someone else handy work. I really do believe we can do a so much better job. We just have better resources and we know what we are doign more that sounds silly but the big boys charge so much more than us and they are lazy by the look of it all they are doing is submitting to hundreds of free or cheap directories.

Anyway just a couple of shout outs to friend Calf implant uk and snack and drink vending machines all very good people. Thanks for the support.

Google is trying to grow market share for its new online payment system, Google Checkout.  eBay, however, only allows users of its auction website to accept online payments through its own partner, PayPal.  This has frustrated customers, many of whom have had poor experiences with PayPal and put the two internet giants at odds with one another.

Google planned to protest eBay’s payment policies by holding a Let Freedom Ring party to pressure the auction magnate into giving their customers the choice of which payment system to use.  The party would be held at the same time and in the same city as the eBay Live Annual Seller’s Conference, and could therefore attract a number of irate eBay users.  “We’ll use the same spot where revolutionaries launched the Boston Tea Party to celebrate freedom with free food, free drinks, free live music — even free massages,” Google trumpeted.

EBay wasn’t about to take a slight like that sitting down.  They responded by pulling all of their AdWords advertisements from Google’s system.  Google immediately realized that the party was going too far and cancelled it.

Despite the party's cancellation, eBay has not restored its AdWords advertisements, which are estimated to be worth more than $200 million to Google, about 2% of the search engine giant’s annual earnings.  eBay ranks well in Google’s natural results, so they may not have to go back to paying for their advertisements at all.  If eBay drops AdWords ads, Google’s profits could take a big hit.

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This entry was submitted by Charlie Jensen. Charlie is also one of the main writers on Future email and has been quoted often on the topic of accent.

Google has long spoken out against a Black Hat SEO practice called doorway pages.  These pages are highly optimized for certain keywords and contain dozens or hundreds of links in order to get them ranked highly in the search engines.  Google will remove doorway pages from the index because they are made for search engines and provide little in the way of useful resources for site visitors.

However, the Official Google Webmaster Central Blog has chimed in on the topic, clarifying that there is a responsible and acceptable way to use these kinds of pages.  Pages of links to provide quick and easy navigation through useful content for the site visitors can actually be a helpful SEO practice.

The Google Bloggers refer to a Dutch practice known as startpages, which was started by a website called Startpagina.Nl.  Startpages have become popular in the Dutch market, and are NOT against Google webmaster guidelines.

The Google Blog highlights three major differences between doorway pages and startpages:

1. The linked content is unique and useful to visitors
2. The pages provide useful navigation for visitors
3. The links are not primarily a paid service designed to boost Google rankings.

I think this is a great clarification for webmasters.  If you have a lot of content that can be grouped by different navigational methods, this could be a really useful tool for you.  Now you have Google's blessings to test out the idea, as long as you keep your users' needs firmly in mind.

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This post was written by Cristina Stone, she's also a author on Pathetic Cosmetic gossip and beauty news and Creepo. Cristina is fast becoming an authority on cyst removal UK . Read her online journal here.

On 21^st June ShoeMoney stated in his blog that a website needs 3 things in order to lauch successfully.  It needs to be a service that’s required, has to be viral to make the most of advertising, and it should be a business model to ensure that money is made.  I wonder how many of today’s successful web gurus started off with such a plan.  The ones with the most money started off with the cyber equivalent of poker’s chip and a chair!  They had an idea, and a basic website with information about their product/service.  Today they know that even this isn’t enough, they need to attract the search engines in such a way that they climb over their competitors and move near the top of the search page listings.  

Sites have evolved through many technological trends over the past few years.  Even with the 3 things in place that ShoeMoney mentions, I think the most important thing has to be the foundation of the site, the design itself.  Even with faster connections the gimmicks of some marketers, the pop-ups, the pop-unders, the animated banner ads, the floating cursors – none of these will make me do anything other than close the site and move to the next one.  A site that’s selling needs to be professional.  It should be the pin-stripe suit of websites – all information and no gimmicks.  

Once the foundation is in place, the site needs to be full of information that the search engine can feed from.  The site owner needs to think about his business and what the average buyer of his product/service will search for in order to find him.  Then he must create short keyword rich content on his site to pander to the search engines current criteria for “great site information” containing the search words he has identified.  This could be how he words his advertisements, additional articles he keeps on site, or even a forum where these words are used.  Once the site is launched, the siteowner must then keep up-to-date with the criteria that the search engines are using to prioritize their search listings, and update their site content accordingly.

Although viral marketing, advertising and financial planning are important to a successful launch, search engines can’t be ignored and must be fed, and the site must be created in such a way that people want to come back to it – because otherwise, it won’t matter how many newsletters you send out to your subscriber base, visitors will still choose a competitor that offers a similar product/service but with a more user-friendly and quicker loading time.

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This entry was written by George Lockie. George also regularly contributes to the SEM blog and has written lots of different articles on acne treatment.

What is a RSS?
RSS syndication is one of the many ways websites get in touch with their visitors outside their pages. With RSS, visitors are notified of the site’s most recent content updates and additions. It is then safe to say that a site’s RSS is a condensed copy of the site’s significant contents. Typically, sites with article dominated contents such as news and blog sites offer RSS subscription to their visitors and members in the form of XML. In addition, webmasters can choose to syndicate other contents such as new products, promos, user profiles, site logs and just about any content worth publishing. People who subscribe to RSS feeds are then free to use their preferred RSS reader to convert RSS feed XML into human-readable form.

There are lots of RSS readers available. Such ranges from desktop-based to online readers. Some even offer voice-narrated RSS feeders famous among users with reading disability. 

 

Enter Google Reader
Google Reader is an online RSS feed reader that lets users organize their RSS subscriptions into one complete RSS management console. It scans your RSS subscriptions for updates and automatically updates your RSS list with a fresh copy. You can add RSS subscriptions to your list, remove an item, group RSS feeds into groups, move feeds from one group into another, etc. Etc. 

But these are just features of a typical RSS feed reader. What, then, makes Google reader unique from other RSS readers?

 

Exclusive Features of Google Reader
Aside from letting users organize their own RSS subscriptions list, Google Reader has lots of exceptional distinctive features.  Feed Discovery lets you add new subscriptions by selecting from Google’s pre-packaged bundles composed of groups of similar RSS contents, by searching sites with RSS feeds using a search term, or adding your friends’ Blogger, del.Icio.Us, Flickr, MySpace or Xanga syndicated pages easily.

Another feature worth mentioning is Google Reader’s the ability to share your favorite RSS contents to other people. How?  You can choose to make your chosen feeds be seen by everyone (public), email the link to your friends or even incorporate the RSS feed’s content to your own site.

Lastly and most importantly, like most Google gadgets around, Google reader is free and available to all registered Google users.

 

Downsides of Google Reader
Luckily for their competitors, Google Reader has some bugs of its own. Recently, it has been showing duplicate entries from the same RSS feeds. This may be happening when the site hosting the RSS feed changes the location of the entry being pointed to by the feeds, thus resulting to the same entry with different location.

Though incorporating choice RSS feeds into one’s own website may look like a lazy webmaster’s friend, sad to say, it is not. Codes Google provide to do this comes in javascript format which means instant content for your site but totally useless to search engines.

Until next time.

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This entry was submitted by Jake goulding. Jake is also one of the three orginal writer on Bored Tonight! And has written lots of different articles to do with oak doors.

Their seems to be changes alway being put in googles algorithm. They have put together filters to identify links that are being paid for and nullify their beneficial effect on ranking. So what can webmaster selling links do?

Here are some quick alterations that could lower the chances the link would fire off this filter, for example remove any ‘sponsored links' or ‘advertisements' lables that go about the links. Another idea is to put the link within a paragraph alternatively place the link in the internal site navigation, at least ry to avoid sticking them in a easily identifiy able chunk.

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