There’s more to a Successful Internet Business than Marketing and Finance
On 21st June ShoeMoney stated in his blog that a website needs 3 things in order to lauch successfully. It needs to be a service that’s required, has to be viral to make the most of advertising, and it should be a business model to ensure that money is made. I wonder how many of today’s successful web gurus started off with such a plan. The ones with the most money started off with the cyber equivalent of poker’s chip and a chair! They had an idea, and a basic website with information about their product/service. Today they know that even this isn’t enough, they need to attract the search engines in such a way that they climb over their competitors and move near the top of the search page listings.
Sites have evolved through many technological trends over the past few years. Even with the 3 things in place that ShoeMoney mentions, I think the most important thing has to be the foundation of the site, the design itself. Even with faster connections the gimmicks of some marketers, the pop-ups, the pop-unders, the animated banner ads, the floating cursors – none of these will make me do anything other than close the site and move to the next one. A site that’s selling needs to be professional. It should be the pin-stripe suit of websites – all information and no gimmicks.
Once the foundation is in place, the site needs to be full of information that the search engine can feed from. The site owner needs to think about his business and what the average buyer of his product/service will search for in order to find him. Then he must create short keyword rich content on his site to pander to the search engines current criteria for “great site information” containing the search words he has identified. This could be how he words his advertisements, additional articles he keeps on site, or even a forum where these words are used. Once the site is launched, the siteowner must then keep up-to-date with the criteria that the search engines are using to prioritize their search listings, and update their site content accordingly.
Although viral marketing, advertising and financial planning are important to a successful launch, search engines can’t be ignored and must be fed, and the site must be created in such a way that people want to come back to it – because otherwise, it won’t matter how many newsletters you send out to your subscriber base, visitors will still choose a competitor that offers a similar product/service but with a more user-friendly and quicker loading time.
This entry was written by George Lockie. George also regularly contributes to the SEM blog and has written lots of different articles on acne treatment.