2011-07-19
Attraction Marketing - The Newest Way to Build Your Business
Many marketers turn to the old school methods to build their business. You know, the typical handing out CD’s, DVD’s, calling and harassing their friends and family and once they have gone through their warm list, they turn to cold calling people. This would end up with rejection, disappointment and regret of even thinking they could be successful in a business to begin with. Building a business does not have to be this hard. In fact, you can have people calling you to join you in business instead of you chasing them. It’s called attraction marketing.
Attraction marketing is simply where you promote YOU and not your business. See, people do not get into business because of the business (not usually). They get into business because they want to build financial freedom for themselves and they find a connection with the person who will help them do that. This person can be you.
Attraction marketing is simply presenting yourself as a leader or expert in your industry. You make it so that people want to do business with you because they feel that you can help them be successful. They have a problem and you have the solution for them. Whether they want to build a part time income to pay off some old bills or build a financially free lifestyle, you need to position yourself as the person who can absolutely help them achieve this.
One way to do this is to personally brand yourself. This can be done through blogs, websites, videos, articles, email marketing and social networking through sites such as Facebook, MySpace and Twitter.
You also want to have a system in place where prospects join you in a free program that offers help with building THEIR business. Within this program you will be building a relationship with them. Also in this program you will be offering them "tools"that will help them move further in their business. These tools will have a small price attached to them, making you commissions. Eventually, once your prospects gain trust with you, they will join you in your primary business.
Forget pitching your business opportunity to prospects with fingers crossed that they will join you. Instead, step out and be willing to help them achieve success. Position yourself as an expert in your industry and get yourself spread around the Internet. The more credible and trustworthy you get, the more business you are going to do.
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