2011-07-19
Newspaper Advertising Tips - The Forgotten Ad
This past decade with the Internet dominating just about everything these days has business owners forgetting that there are other avenues of advertising besides online. In fact, advertising strictly online is about as unhealthy to your business as not advertising at all. One effective form of offline advertising when done right is newspaper advertising. Below are some tips to place that perfect ad.
* Expand your horizons. Get your ad out there in regional and larger newspapers. It might be a bit more expensive, but you will reach a larger audience and much more response than advertising strictly local.
* Talk with the advertising representatives on which day will bring in the most viewers. Typically, this is a Sunday for most, but each paper is different. Mondays are also good especially for the male crowd because they can find their sports recaps and other features on this day. Saturday advertising is good for the budget.
* Do not be stingy on your budget when it comes to picking a good spot. If you cannot afford a full or half size page ad, then you are going to have to make due with a simple classified. This is not to say that classifieds are not powerful. However, to get the most out of your classified ad, you need to pick the right spot. This spot should be in the part of the paper that is relevant to your ad but gets the most attention. If there is no way to do this, you could pay a little extra for a color, bolded or featured ad to draw attention to it.
Newspaper advertising is still a very effective form of marketing. Think about something for a moment. Most elderly people tend to prefer the hard copy newspaper over the Internet and they typically come with money. You would be missing out on this very important crowd if you didn’t utilize the power of newspaper advertising. This is not to say that you should not implement other avenues of promotion, but it should definitely be a part of your whole marketing plan.
I have just changed some of the images on the email marketing software page, what do you all think about it? And before you say anything Dean, yes we all know that you could have done it better...
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