Branding
What's in a name?
Update your marketing strategy
2012-01-03
If you run your own business and are feeling the crunch at the moment, as we all are, you need to inject a new lease of life into your marketing push. As with all businesses in the current climate, you …
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Creating an Awesome Visual Identity for Your Brand
2011-10-31
Most entrepreneurs understand the importance of having a good logo when creating a brand and want to begin the process of branding with the logo. This actually makes sense. Vision dominates all other senses in humans. A visual representation of …
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Tips on marketing techniques
2011-08-10
The art of marketing today has turned much more complex that what it was before. Even though the basic principles remain the same, marketers however have missed out these basic techniques which could have ensured a successful marketing campaign of …
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Brand v Branding
2011-07-19
Strong branding stemming from design can be illustrated with the example of the Coca Cola bottle, and it’s famous curved design, often linked to its similarities with the hourglass shape of the female body. This aspect of branding, …
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Shift from Print Media to Online Form of Advertisement
2011-07-19
Advertising is communication in any form that is targeted for a particular audience and tries to persuade them for taking an action. Print advertising is one of the oldest and most effective methods of advertising. Egyptians used rolls of papyrus …
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Twitter Shouldn’t Be Used In Marketing
2011-07-19
The internet is slowly revolutionizing marketing. Before the web it was much easier for a company to manage their reputation. They could just issue press releases when they had a new product out that they wanted to promote, and they …
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Business or Hobby - It’s All In The Schedule
2011-07-19
Are you treating your business like its a business or like its a hobby? Many people treat it as a hobby and wonder why they are not making a decent income from it. The first thing you must understand when …
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To brand or not to brand
2011-07-19
With the glut of variety that the market is facing today, be it in product manufactured or in service rendered, there is a need to establish one’s business such that it can stand apart from the rest. The …
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Use Point of Sales Displays To Increase Sales
2011-07-19
We’ve all seen them. Walk into any grocery store or retail outlet and you’re sure to see signs propped up everywhere or pop up display stands outside shops. What are they for? Well, to promote or …
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When marketing your business the sky is the limit.
2011-07-19
Marketing your business can be simple and easy with a little know how. If you make sure to find every avenue in which you can market your business you will surely succeed. In the past businesses marketing was very limited. …
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