2011-07-19

To brand or not to brand

With the glut of variety that the market is facing today, be it in product manufactured or in service rendered, there is a need to establish one’s business such that it can stand apart from the rest. The product itself or the service itself need not be the best in the market but the appearance should be one of authority. Displaying a sense of authority on the product or service being rendered helps in upping the market value of the object to a great deal. For example, you wouldn’t take your cherished pet to someone working vet nurse jobs if you did not believe they had supreme authority on the topic. The same is for customers when they buy products.

With the number of brands itself out there in the market, customers are inherently skeptical about each one of the brands itself. One has to build and instill belief in the customers in order to retain them in the clientele list. This holds true even for acquiring a new customer. All this happens only if one has the authority associated with the product or the service being offered.

While brand name adds a sense of credibility and respect for ones product or service there is a chance that the business house grows high headed with the increase in customers or awe in which a customer holds the business house and hears out whatever is being stated in rapt attention.

With time this high headed attitude has detrimental effect on the business house. Most times the business house starts to differentiate between a high buying customer and a low buying one. What initially had mattered equally to the business house now starts to get differential and preferential service. A catastrophe is imminent in due time for the business house and even with all its brand and authority over the product and service the business house is sure to collapse.

While branding means gaining the respect of the customers, it also means learning to respect that respect of the customers. Only then would a business continue to flourish.

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