2011-07-19

Twitter Shouldn’t Be Used In Marketing

The internet is slowly revolutionizing marketing. Before the web it was much easier for a company to manage their reputation. They could just issue press releases when they had a new product out that they wanted to promote, and they could have a customer service line that their customers would be able to call if they had a query. This was a very one way relationship where the company didn’t have to say too much and didn’t need to interact very much with the customers. When the web came along everyone started building web-sites and realized what an important customer-service method it was. On their websites they needed to put all information that their customers could use, putting email addresses and additional telephone contact numbers online so that their customers could receive even more information should they ever desire it. Frequent asked question sections were uploaded, as were many product manuals.

But as the web was still in its early years it gradually became social. People increasingly began sharing things with friends and marketing companies told the companies that they worked for to get involved. But there really is no need for most companies to be on Twitter. If you’re selling contemporary furniture for example, there is really no reason to jump on the bandwagon. You certainly should not feel any compulsion to hire someone to manage social media because it’s just another customer service medium that doesn’t require much attention. All you need to do is respond to people who talk about your company, and see if you can help them.

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