2011-09-27
How Persuasion Works
We all buy products that we consider likely to benefit from! And even though there are many products out there, we always pick up particular ones after considering the best options we have. And no matter the quality of the product, we all are all victims (in the good or the bad way) of marketing strategies. And if you are developing your own business, look what fascinates people the most about a product - this is how big companies are winning their games.
- Product design - this is the most influential factor that marketers use in order to promote their product. In their advertisement campaigns, they rely on exposing almost every feature of the design of their product. This is a well established technique within the automobile industry where performance of the car is mentioned, but design is fully exposed so the potential purchaser can choose whether to drive a good looking car.
- Customer satisfaction - many companies announce official information on how satisfied its customers are. Even window cleaning Surrey companies would rely on such an approach because if you are having happy customers, then surely you have something good to offer. And this is what attracts public attention.
- Packaging - seeing a product on the shelf is sometimes enough for you to buy it. So creating good packaging almost inevitably leads to scoring good sales numbers. An example are the foods offered on the market - a well packed food looking healthy and attractive to the customer is good enough and sometimes TV ads are not even necessary to promote the product.
- Company features - sometimes it is not the product that the company is selling, but itself. For example a socially responsible company that recycles or produces energy can attract significant attention to its products without actually advertising any of them.
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