2011-08-15
Marketing Campaign Vs Marketing Blitz
Very few individuals understand the difference between a marketing blitz and a marketing campaign. The campaign is a long drawn out affair that focuses on not just improving sales but also the overall brand recognition of the product or service. Have you seen banner stands advertisements released by Ferrari or Rolls Royce where there is no attempt to sell a product or service?
Emphasis is on organization’s brand and how, since inception, it has satisfied a lot of customers. When you see such campaigns, you automatically adopt a favorable opinion of the product or service in question even though you have not used it and will never be in a position to use it.
On the other hand, a marketing blitz is done for a specific purpose and specific goals. It may be an attempt to overcome negative publicity that a product or service may have suffered in the past. Or, it may be focus on introducing a new brand name or brand logo to the customer.
You can even use the blitz as an opportunity to overcome the lack of movement or momentum in the market. By making the big fu farce about a minor improvement in your product, you may have successfully create a buzz to increase sales.
A blitz requires a lot of effort in the short term. Not surprisingly, such an approach will never work well for long term campaigns. For a long term campaign, you need a measured and methodical plan that will help you market your products or services step by step.
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