2011-07-19
Marketing Your Business With Twitter
Developed in August, 2006, Twitter has become one of the most popular Social Media sites on the Internet. Twitter reached over 5 billion tweets as of November, 2009 and continues to grow. Today, Twitter has over 105 million users and each day brings over 300,000 new users.
Every tweet you post can be viewed by thousands of other users within seconds. It makes sense that the more followers you obtain, the more people will view your tweets. This can be extremely powerful if done correctly and much more effective than traditional web based email marketing.
To use Twitter correctly, you must gain the trust of your followers before blasting them with tweets about your business and products. This means, sending out tweets that contain helpful and valuable information for your followers. This can be links to helpful articles, free ebooks or other means of important information.
Not only is it important to tweet helpful information, but regular participation is essential as well. The more you participate, the more you become noticed. Participating on a regular basis with Twitter is similar to "branding"yourself and your business. Along with regular participation comes the need for regular engagement with your followers such as a friendly hello, how are you and thank you.
Once you gain the trust of your followers it is okay to send out occasional tweets about your business and products. Frequent tweeting, however, can be seen as spamming and will only irritate your followers. Try to mix your business tweets with your helpful tweets.
Last but not least is your profile. Your profile speaks a lot about who you are as a business owner as well as a person. Your profile should include information that is relevant to your business. Your profile is the place to add a link back to your business website as well as pictures and content that will keep your followers coming back.
Twitter, when used correctly, is a powerful way to build your business one tweet at a time.
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