The Marketers Rag

Their seems to be changes alway being put in googles algorithm. They have put together filters to identify links that are being paid for and nullify their beneficial effect on ranking. So what can webmaster selling links do?

Here are some quick alterations that could lower the chances the link would fire off this filter, for example remove any ‘sponsored links' or ‘advertisements' lables that go about the links. Another idea is to put the link within a paragraph alternatively place the link in the internal site navigation, at least ry to avoid sticking them in a easily identifiy able chunk.

Read the rest of this entry »

Recently the most talked about form of internet marketing is to write articles and post them on free content websites. So in theory you compose a article then place a link to your website at the bottom and then lazy webmasters put it on their websites rather tahn producing the content themself. So you get one-way inbound links on a relevant page, and you also get you website plugged on another website.

Which all sounds great what with everyone saying that standard rec linking no longer works.

But I'm not so convinced, that this is really such a god send. Article marketing in my opinion is very hard work.
Read the rest of this entry »

What are going to be google's next algo change?. Here is a quote from the CEO of Jayde Online, Mel Strocen.

"Google's 'democratic' vision of the Web will never be achieved by manipulating algorithm criteria based on content. It will only be achieved by factoring in what is important to people, and people will always remain the best judge of what that is. The true challenge for search engines in the future is how to incorporate web searcher input and preferences into their ranking algorithms."

All this makes some sense with what google releasing Urchin for free. it is a fantasic reporting tool, but it gives google pretty much all your traffic information.

Now if they can get enought of this type of information, it could massively alter the way they calulate the ranking.

These are some things that I think they will soon be capable to do quite effieciently.

1. Identify irreleval links: basically if a link is never clicked on, you can persume it is just their for the search engines benefit.

2. Identify spam pages: If someone goes to a page and then immediately click the back button. Then you can persume that is a vote agaisnt that page.

However this is not without it's problems, mainly google will have huge black spots in it's research, google analytics and toolbar will not cover everything.

The law in Europe has changed, now all websites are required to meet a certain level of accessibility.

Here is a quick tool that can help you find out if your site is upto scrath.

Check your site here

The law now says that the all websites in Europe shoudl be accessible to all disabled people, so that you don't fall foul of the Disability Discrimination Act. You can get more details on the act here

This is the warning I got from someone attempting to sell their consulation service to get my website up to scratch:

\"It only takes one complaint to the Disability Rights Commission about your website for them to start an investigation, and if they decide to proceed with legal action, you could face a huge cost not only in compensation, but also for your company?s credibility.\"

- Anne-Laure Dupuis

Very few website will actually need to worry about it. For example website that provide a paid for service to public. Their are only a couple of orginsation that would bother to sue over this, and I doubt they woudl sue my little websites.

Anne-Laure Dupuis service isn't really fraud, it is ligimate and coul dwell be useful (by the way both of her websites don't compile). However it is attempting to scare people so that they pay for her service, quite underhand. in my opinion.

To end with some killer sites I found. I have another stupid but addictive game, it's called ALAIS it's a strange combination of mouse plus keyboard, try it. Did you ever want to buy nut and bolts on bulk? A lot of my readed do, they say hey that stuff all funny but where can I get a shed load of stainless steel nuts and bolts on the cheap. Well here. Now leave me alone.

Hay the Simpsons is on, I'm outta here.

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!